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Our Belief

At ETHEORY, we believe that healthy, radiant skin is the foundation for feeling confident and beautiful.

Our Philosophy

  • Self-Expression

    We promote self-expression and authenticity and believe that skincare is not a one-size-fits-all approach. We strive to offer a diverse range of products to meet the unique needs of every individual, encouraging self-care and self-love. Our team of Korean experts is always researching and developing new, innovative formulas to help our community achieve their skincare goals.

  • Sustainability & Ethical

    We are committed to sustainability and ethical practices, and strive to reduce our environmental impact at every step of the production process. Our packaging is designed to be reusable, recyclable, or biodegradable, and we support initiatives that promote conservation and environmental protection.

  • Community

    At ETHEORY, we are passionate about empowering our community to feel their best, both inside and out. We strive to provide a holistic approach to skincare, helping everyone feel confident and beautiful in their own skin.

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Did you know?

Açai berries are a type of fruit native to Central and South America, and they are often touted for their potential health benefits.

In skincare products, acai berries may provide a number of benefits for the skin, such as antioxidant properties, hydration and anti-inflammatory properties.